One of the most common questions I'm asked is "what's the difference between an entrepreneur and a plain old "small business" person? To some, it might be a tough question, but not to me. Here's my answer in just one word: passion

Lots of folks run small businesses without having a passion for what they do. You know these folks as well as I do - the corner paint store that's been in the same family since your dad was a kid and hasn't done anything different in thirty years. Or the deli at the corner, now run by that kid you went to high school with. These businesses don't thrive and grow, they just get by, and when things all around get tough, they struggle even to do that.

But that's not enough for you, is it? You may be starting small, but you see it as a stepping stone to greater things. I know how you feel, because I feel the same way.

Now let's go back to my one word definition of an entrepreneur: passion. Passion for what you do. For growing your business. For getting the name out so that people know who you are and the wonderful work or service you provide. The passionate entrepreneurs are those people who are never satisfied with the business they are doing and always looking for that something that gets more business, more recognition and increases growth.

If this sounds like you, you sound like my kind of entrepreneurs

Now here's a "usually" that I put with my definition of entrepreneurs: Usually their passion is for what they do, be it building something, teaching something, helping people or selling products they believe in. Too often, what this passion doesn't cover is the business end of doing business

This is where Kamena & Associates, Inc. comes into the picture, providing you a resource for these vital pieces of that business puzzle. Pieces like:

Crafting successful and comprehensive Business and Marketing Plans so that your business knows the steps it must take for growth and the strategic goals for success.

Determine the real costs to build or sell your product or service and being able to tell when you are and are not making money on what you sell.

Establishing a presence on the Internet. The Internet is the yellow pages of the 21st century! A 24 hour, 7 days a week, 365 days a year help desk, commercial and all around great place to sell or close sales, all wrapped up into one! Customers that find you on the web didn't just wander past your place - they found you because they came looking for what you sell! Kamena and Associates, Inc. can combine our marketing and technical skills to help you plan and execute an Internet presence right for your business!

Creating targeted adverting that promotes your business and products to the people most likely to buy from you so that you get the best return on every marketing dollar you spend.

Producing killer advertising copy that grabs your reader and fuels their desire for your product or service.

Creating literature, like brochures, flyers and circulars that sell to your customers even when you are not there to close the sale yourself! Think of it, a salesman that can be faxed, emailed or run through the copier!

Establishing your industry expertise with your customers and potential customers so that you stand out from the crowd of your competitors.

Creating a little voice in the head of your customer right at the point they make the buy/don't buy decision, the point where no regular salesman could ever hope to reach. K&A can help you create the point of sale promotions that turn wishy-washy maybes into sales.

Our passion is working to build and grow businesses and if you've gotten this far, I think it safe to say we should be working together. Click this link and answer a few easy questions to see if you qualify for a FREE consultation to find out how we can put our mutual passions together to grow your business.

Thank you for your time -

Respectfully,

Woody Kamena
President'
Kamena & Associates, Inc.

P.S. - Don't forget that you may be eligible for a FREE Consultation to discuss ways to grow your business Click here to learn more!